In this special episode of the Counselling Tutor Podcast, your host Rory Lees-Oakes speaks with Daragh McLoughlin from WebHealer about blogging for therapists.

The main points of this conversation include:

• Blogging gives you a space on your therapist website to share your knowledge and expertise.
• Allows you to start a conversation with a potential client before you’ve even met – you can offer reassurance, letting them know they're not alone through the topics you discuss in your blog.
• Adding a blog to your therapy website allows you to discuss topics in greater detail without being intimidating or overwhelming.
• Blogging gives you a larger reach, builds trustworthiness that will help your search engine ranking and can be shared among colleagues.
• Refer to the blogs of your counselling peers if you think they could be of use to someone, and they could do the same with yours.
• Try to add testimonials or briefly mention your credentials in your therapy blog.
• Show interest in professional development – you might choose to write about any CPD you did recently.
• Stimulate conversation, discuss a topic for people to debate over and interact with.
• Being active online gives people something to work with, look at, and engage with.
• By writing a therapy blog, you're putting yourself out there and helping to build your trustworthiness.