248 – SEO for Therapists

248 – SEO for Therapists

Evaluating Counselling Skills – Applying Attachment Theory and Research in Day-to-Day Counselling

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In Episode 248 of the Counselling Tutor Podcast, your hosts Rory Lees-Oakes and Ken Kelly take us through this week’s three topics:

  • In ‘Theory in Practice’, we look at evaluating and improving your counselling skills.
  • Then in ‘Practice Partner’, Rory and Ken discuss SEO for therapists and counsellors (in particular how to use local SEO effectively).
  • And finally in ‘Practice Matters’, Rory speaks with Dr. Jeremy Holmes on attachment theory and research in day-to-day counselling.

Evaluating Counselling Skills [starts at 02:42 mins]

This segment of the Counselling Tutor Podcast is sponsored by


  • WebHealer are the go-to provider of websites for private practitioners in the UK.
  • Established over 20 years, WebHealer offers a non-technical and fully supported service to help therapists grow their private practice.
  • Just one customer from your website each year pays for their service.

Go to WebHealer.net and use coupon CT100 for £100 off their "Do it for me" service.

When it comes to improving your counselling skills, practice makes perfect. Here are some ways Rory and Ken suggest you may want to go about this:

  • For skills evaluation, record stimulated skills sessions and ask your peers/colleagues to listen and offer feedback.
  • Don’t be frightened when it comes to practicing these skills – the more we know, the less we fear.
  • This is a lifetime endeavor – even once you're qualified, you can always develop your counselling skills further.
  • What does the theory tell us about the skill – what is the result of using this skill for the speaker and listener?
  • In retrospect, would you choose the same skill? Or would a different skill have been more effective?
  • You're looking for client movement – are they feeling heard? Understood?
Theory to Practice is sponsored by

Counselling Skills Academy

Learn counselling techniques by seeing counselling skills used in real sessions by qualified therapists.
Real sessions – real-life presentations – real skills.

SEO for Therapists [starts at 20:20 mins]

As clients are an essential part of running your practice, it’s important that when someone in your area is searching for help, your website can easily be found.

The key points of this section on SEO for therapists include:

  • You want whatever people might be searching for to be on your website. E.g. if a client is searching “counselling in (town/city)” you're going to want your website to state pretty early on that you are a counsellor based in said town or city.
  • Google My Business – registering your website with Google will confirm your location and establish you as a legitimate business, something that will help your therapy website’s SEO. This may result in your website coming up higher in searches made in your area.
  • Another way to help improve the SEO of your therapy website is to make sure that the contact details and address you use on your website are consistent everywhere.
  • Your website will need a privacy policy.
  • Paying attention to these details are all small things that can make your website more favourable to Google’s algorithm and therefore place your website higher on search results.
Get on-demand Certified CPD that is implementable in your practice

Counsellor CPD Library

  • Over 150 hours of on-demand CPD lectures to help you stay current with your CPD ethical requirements
  • Support, and be supported, by thousands of other counsellors as a member of the exclusive online community.
  • Access your learning anytime you want ... anywhere you choose ... using any device type — desktop or mobile.

Counsellor CPD Library - computers and mobile phone showing what is inside the CPD library for counsellors

Applying Attachment Theory and Research in Day-to-Day Counselling [starts at 38:57 mins]

In this week’s ‘Practice Matters’, Rory speaks with Dr. Jeremy Holmes on applying attachment theory and research in day-to-day counselling.

The main points of this discussion include:

  • When encountering clients, we need to be absolutely open-minded – we don’t want our theories rattling around the room as this can interfere with our receptiveness to clients and may interfere with a client’s openness.
  • When we’re threatened, stressed, or ill; our capacity to think or explore is put on hold and we seek out an attachment figure.
  • Counselling will activate a clients attachment dynamic – they're in a vulnerable space where they'll be expected to share their thoughts and worries.
  • As a counsellor, you’ll be presenting yourself as a solid figure the client can co-regulate from.
  • Use attachment theory as an essential tool to understand a client and help them grow.

The National Counselling and Psychotherapy Society is proud to sponsor Practice Matters.

NCPS (formerly NCS) are really excited to have launched their Children and Young People Therapist Register for counsellors working with the younger age group.

To find out more, visit nationalcounsellingsociety.org or simply click the button below.

Free Handout Download

Three-Step Blueprint to Passing Your Skills Evaluation First Time

Links and Resources

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