Special Edition: SEO for Therapy Websites
In this special episode of the Counselling Tutor Podcast, listen as your host Rory Lees-Oakes speaks with Dara McLaughlin from WebHealer about SEO for therapy websites.
This segment of the Counselling Tutor Podcast is sponsored by
- WebHealer are the go-to provider of websites for private practitioners in the UK.
- Established over 20 years, WebHealer offers a non-technical and fully supported service to help therapists grow their private practice.
- Just one customer from your website each year pays for their service.
Go to WebHealer.net and use coupon CT100 for £100 off their "Do it for me" service.
Things to include in your therapy website for better SEO:
- Think about what potential clients are looking for - what keywords will they be searching?
- Do you have a specialty? E.g couples counselling.
- Include your location to ensure you’re gaining clients in your local area.
- These keywords and phrases need to feature prominently on your website.
- The more niche you can be, the better – this cuts down your competition.
What does your therapy website need?
- It’s important that you have a website for your counselling practice that is well-structured and easy to navigate.
- It should have a clear menu and headings.
- Factor these keywords and phrases into your headings to improve the SEO of your therapy website.
- There are also important technical elements – having a website that is mobile friendly, fast loading.
- A successful website should be bringing in clients.
Ways to further improve your website:
- Have a Google Business profile to leverage your local SEO – you are more likely to show up for potential clients in your area.
- EAT – Expertise, Authority, and Trustworthiness. Include your credentials and a picture of yourself on your website.
- A picture of yourself is a great way to initially introduce you to a client and begin that rapport.
- To improve the SEO for your therapy website, consider having a blog. Adding this to your website as a deep dive into a particular subject can work as a gateway to your website.
- Create content around frequently asked questions.